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Under direction of the Manager of Marketing and Communications, this position is responsible for organizing and implementing internal/external communications, marketing campaigns and projects, and outreach plans. The individual in this position develops and maintains a collaborative relationship with internal staff, partner agencies, and other stakeholders in support of his/her responsibility to ensure up-to-date knowledge about current and upcoming NCTD projects.

Distinguishing Characteristics

This position is characterized by a high degree of public and employee contact, both in-person, over the phone, and via email. The Marketing and Communications Coordinator will be an articulate, creative, and organized individual. The Marketing and Communications Coordinator is tasked with the handling and improvement of communications through the development, implementation, and management of information and materials focused on promoting a positive identity amongst all audiences, assisting with media communications, and supporting the public website and social media channels.

Supervision Received and Exercised

This position reports to the Manager of Marketing and Communications and provides support for departments throughout NCTD. The individual in this position does not supervise staff, but does provide oversight for District volunteers. This position is expected to participate in the sharing of expert knowledge and act as a vital member of various project teams that may be instituted.

Working Conditions

Normal working conditions for this position are in both an office and field setting. Business travel may be required periodically between District sites, governmental agencies, consultants' facilities, outreach events, and other locations, as required. This position will be required to work a range of times and days to support District activities and events. This include nights, weekends, and holidays at various locations to accommodate the needs of the Department and customers.

EXAMPLES OF DUTIES:

Essential Functions

Duties may include, but are not limited to, the following:

Prepare and disseminate press releases for local and national publications and news outlets regarding informational and promotional NCTD projects and events. Upload press releases to the NCTD website and code as needed. Add/remove recipients to press release distribution list as requested. Maintain a media log of news stories referencing NCTD.

Serve as lead for daily administration of all Marketing revenue contracts including, but not limited to, vehicle, station, bus stop, and printed publication advertising.

Assist in managing the GoNCTD.com and SURF Intranet websites. Work with requestors to create and edit pages on the site to ensure web content is up-to-date including: web banners, graphics, PDFs, other files, and copy. Edit simple HTML coding. Respond to inquiries regarding possible site modifications and viability of options.

Lead outreach efforts with schools, community groups, and corporate partners which will increase NCTD ridership, educate about rail safety, and promote brand awareness. Serve as NCTD's point of contact for partner agencies' outreach efforts.

Provide advanced photography, videography, and editing services as needed for NCTD events and projects including, but not limited to, photos of staff, special events, and outreach activities, as well as video production for social media, internal projects, and external promotional materials.

Participate in the planning and implementation of a variety of media, promotional and special events including, but not limited to, Holiday Express, Stuff the Bus, concert series, ribbon cutting ceremonies, press conferences, and outreach events. Includes responsibility to set-up and take down EZ-Ups, booth space, etc., often on a stand-alone basis.

Provide creative services and technical writing for newsletters, press releases, advertising copy, marketing collateral, web and social media sites, and a variety of written correspondence.

Assist in the development and review of printed materials including Rider's Guides, schedules, maps, and brochures that are distributed to the press, passengers, internal audiences, and community and civic groups.

Manage the Ambassador program for NCTD, recruiting new volunteers, and maintaining a database with current contact information. Act as the liaison when Ambassadors are needed.

Collaborate with other agency departments and contractors to provide improved knowledge, planning, and communication regarding NCTD projects throughout the region.

Respond to general inquiries regarding NCTD and its family of transportation services, projects, and programs via telephone, social media, face-to-face, and written correspondence, such as letters and emails.

Maintain and update the NCTD marketing/promotional item inventory.

Provide other general project support and collaborate with other departments and entities, as needed.

Perform other related duties as assigned.

QUALIFICATIONS:

Education/Experience

Bachelor's Degree in journalism, public relations, marketing or a closely related field required.

Minimum five years in marketing, communications, or community relations.

Experience in copywriting, website maintenance, graphic design, social media campaigns, and video production.

Prior experience in a transit and/or public agency desirable.

Bilingual in English/Spanish a plus. A combination of experience/skills and education to fulfill the requisite knowledge, skills and abilities for this position may be considered.

Certificates/Licenses

Possess and maintain a California driver's license, Class C, and a satisfactory driving record for the last five years.

Maintain compliance with the District's policy regarding Conflict of Interest and Ethics.

General Requirements

Demonstrated knowledge of key principles and elements in planning outreach campaigns.

Comprehension of basic marketing statistics to evaluate market research findings.

Ability to creatively design new solutions to current problems and provide alternate options for future outreach strategies.

Exceptional verbal and written communication skills.

Able to create and maintain good working relationships through excellent communication and teambuilding skills; including the ability to engage successfully with both internal and external contacts and the public.

Must be able to manage and maintain simultaneous, transitional, and emerging priorities.

Demonstrated proficiency in computer software programs, including Microsoft Office Suite, Wordpress, and Final Cut Pro.

Maintain flexible availability to ensure coverage for activities and events which are scheduled outside of standard working hours.

If necessary, serve as a member of NCTD's service disruption and/or emergency response team, including the ability to respond outside of normal business hours.

SUPPLEMENTAL INFORMATION:

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee must possess the ability to use the phone and computer for extended periods, manual dexterity to complete clerical functions and work with office equipment and lift equipment up to 75 pounds on a regular basis. The employee must be able to hear, see, and communicate verbally to exchange information. The employee must be able to physically travel between District locations and other destinations, work on weekends and evenings when required, work in hazardous conditions, and negotiate a variety of different and irregular terrain as is typical along a railway right-of-way. The employee may be subject to fumes, odors, dusts, gases, and chemicals. The employee must be able to walk, climb, balance, bend, carry, push, reach, sit, and stand.

Machines / Tools / Equipment

Ability to operate a personal computer (Mac and PC) and Microsoft Office Suite programs.

Ability to operate standard office equipment, including a copier and scanner machine and a telephone.

Ability to carry and operate a smartphone.

Application Information: All applicants must complete and submit an online application at www.gonctd.com/careers. A job offer is contingent upon the successful completion of a pre-employment drug screen and background check. Salary based upon experience, not to exceed midpoint of stated range. NCTD is an Equal Opportunity Employer.