Transit Systems 2018-11-06 2018-12-11

Director of Marketing

Company: South Bend Public Transportation Corporation (Transpo) View more listings
Location: South Bend, Indiana
Job Status: Full-time
Job ID: 108660

This key position is a member of the Executive Leadership Team and is responsible for all activities related to conceptualizing and implementing marketing strategy and achieving marketing targets.

Specific responsibilities of the position include business and market development; market research and planning; promotion and advertising; stakeholder and community outreach; media and public relations; customer service.

The following is intended to describe the general content of and requirements for the performance of this position.

• Responsible for the strategic development of marketing and business development initiatives and overall management of the marketing department, including all communication and customer service initiatives

• Assists with organizational growth and development including leveraging new technologies, innovations and partnerships

• Participates in state and federal legislative initiatives

• Oversees the development and production of all promotional and printed materials

• Responsible for all internal and external communications including website, social media, employee communications, public and media relations

• Plans and coordinates internal and external special events and promotions, including community outreach initiatives to increase ridership

• Responsible for all customer service initiatives

• Supervises Marketing Assistant, Information Booth Specialists and Customer Service Representative

• Responsible for Transit Advertising Program and serves as point of contact for third party advertising partner


• Bachelor’s Degree in Marketing, Communications, Public Relations or related field

• Minimum of three to five years supervisory / management experience

• Proven leadership experience in marketing or a related field

• Exceptional communication, time management, quantitative and analytical skills

• Strong presentation skills with a persuasive nature

• Proficient in Microsoft Office, Adobe and other software

• Familiarity with public transit systems and/or public agencies is essential

Transit Job Listing - Director of Marketing