Transit Systems 2018-05-31 2018-07-05

Director of Marketing

Company: VIA Metropolitan Transit View more listings
Location: San Antonio, Texas
Job Status: Full-time
Job ID: 104337

VIA Metropolitan Transit connects the Greater San Antonio Region to opportunity, growth, and a better quality of life with convenient and affordable transportation options. Recognized by the Texas Transit Association in 2018 as the Outstanding Metro Transit Authority of the year, VIA operates 92 routes daily and provides nearly 40 million passenger trip each year.

Our Public Engagement Department is growing and focused on a customer-driven marketing strategy. We are seeking an experienced, innovative Marketing Director to join a high-energy, high-performing team.

Salary: $7,933.00 to $13,658.00 Monthly

Job Description: Under administrative direction, the Director of Marketing is responsible for developing and leading VIA’s strategic marketing plan, including brand identity, digital asset development, internet presence, market position, marketing operations and advertising efforts. As part of a larger creative team, this person will lead the effort to develop, shape, direct, plan and produce the agency’s brand to a variety of audiences using various marketing approaches and mediums. This position is also responsible for marketing messaging, contributing to passenger information and communications; special projects may also be assigned from time to time. The ideal candidate will possess the high energy level and drive necessary to work as part of a team committed to enhancing strategic efforts that increase VIA’s value and presence in the communities we serve.

Education and Experience: Bachelor degree's in Business Administration, Marketing, Advertising, or related field. Seven (7) years of progressively responsible experience in public engagement, marketing or advertising, with demonstrated experience leading strategic initiatives and plans. Three (3) years in a management position directing marketing or public engagement initiatives. An equivalent combination of education and experience may be acceptable.

Essential Functions:

  • Develops and communicates VIA’s message to our customers and other stakeholders.

  • Communicates VIA’s priorities, positions, and values with the goal of supporting and enhancing VIA’s mission and vision.

  • Directs the development, implementation, and management of a comprehensive strategic marketing plan and leads the tactical strategy and execution aimed at effectively conveying the mission, vision and strategic goals of agency.

  • Serves as a key strategic manager of and critical contributor to the brand strategy of the agency.

  • Sets a clear and compelling vision for the VIA brand. Further develops and refines VIA’s brand voice.

  • Strengthens brand activities through compelling marketing activities

  • Directs and leads the marketing and advertising strategy for the agency.

  • Works closely with the corporate communications team to ensure execution of strategy.

  • Assists in the management of efforts to increase ridership and shape VIA’s community presence and image through marketing strategies as part of a larger team of public engagement experts.

  • Assists in the development of new marketing initiatives and campaigns including content creation and providing recommendations from conceptualization to full execution.

  • Works closely with the Senior Vice President of Public Engagement to evaluate VIA’s marketing and branding efforts in order to make recommendations that properly reflect the organization’s needs.

  • Drives collaboration and communication across the organization by regularly sharing information, best practices, objectives and expectations.

  • Monitors plan performance to ensure campaign effectiveness, identifying areas of concern and presenting recommendations to leadership.

  • Ensures the strategic marketing plan fulfills strategic goals, with the ability to address bottlenecks and barriers.

  • Manages external vendors related to marketing and advertising, by overseeing the development and implementation of deliverables.

  • Identifies, develops and maintains strategic alliances and partnerships with a diverse group of stakeholders, including significant leaders across the region by serving as an advocate for public transportation and ensuring the delivery of the agency’s brand, vision and mission.

  • Ensures all branding and marketing collateral, including print and digital, are accurate, consistent, and effective.

  • Drives marketing strategies and planning aimed at increasing brand awareness and leading team efforts to generate new insights.

  • Generates reports on the performance and efficacy of marketing efforts and distributes to key stakeholders and decision-makers.

  • Effectively and efficiently manages numerous projects and responsibilities simultaneously.

  • Plans, administers and monitors expenditures to ensure cost-effective support of VIA’s public engagement efforts.

  • Develops annual marketing budgets for designated strategic initiatives in consultation with public engagement leadership and appropriate organizational stakeholders.

  • Utilizes a data-driven approach to form strategic planning and tactical execution, encouraging the improvement of strategies and processes.

  • Special projects may be assigned from time to time.

  • Complies with records management standards and company policy.

This job description excludes marginal functions that are incidental to performing the job. Other duties may exist.

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Transit Job Listing - Director of Marketing