Transit Systems 2024-06-05 2024-06-30

Senior Marketing Coordinator

Charlotte Area Transit System (CATS)
Charlotte, North Carolina

Job ID: 156622
Job Status: Full-time

Close Date: Sunday, June 30, 2024 11:59 PM

Salary: $59,907.00 - $93,605.00/year

OVERVIEW
The City of Charlotte is the largest municipality in North Carolina and the 15th largest city in the United States, with a total population of more than 897,000 citizens. A major commerce center, Charlotte hosts several of the nation’s largest banks and technology companies.

Also known as the Queen City, Charlotte is home to the Carolina Panthers, the Charlotte Hornets and the NASCAR Hall of Fame. We work hard to ensure that the community will be a winning city for everyone – a truly remarkable place to live, work, learn and play. Join us in helping to keep our City thriving, ensuring upward mobility and advancement in the workplace.

SUMMARY
The Senior Marketing Representative serves in a lead capacity in the implementation of the marketing campaigns, outreach, and promotional activities of CATS. Under the direction of the CATS Marketing Manager, the Senior Marketing Representative is responsible for creating and coordinating marketing campaigns, promotions, special events, and public information programs; representing CATS at external events and activities; conducting presentations to internal and external audiences; gathering, analyzing, and reporting data; and providing direct or indirect supervision to other team members on projects. Other duties include collaborating with departments related to marketing and promotional activities to enhance CAT's presence in the community.

MAJOR DUTIES AND RESPONSIBILITIES

  • Develops, creates, coordinates, and implements integrated marketing and promotional campaigns by identifying goals and objectives, coordinating electronic and print materials, discussing options with departments, sharing promotional materials, and analyzing results.

  • Performs staff support work responsible for promoting CATS ridership and communicating with CATS customers.

  • Assists in developing, preparing, and executing advertising campaigns using a variety of media including print, radio, television and direct mail, including creative development, media planning and placement, ad production and use of pre- and post-evaluations to continually refine department advertising efforts.

  • Participates in developing and coordinating campaigns to communicate messages related to courtesy, system improvement projects, fare collection and enforcement, new services, service quality, job recruitment and other areas.

  • Participates in management of brochures, publications, and other collateral; ensures that brochures have a consistent look; assists in supervision of graphics development and brochure production; develops printing specifications for brochures; obtains bids for brochure production and coordinates printing contracts.

  • Produces and maintains the District’s graphic manual and style guide for all in-house and passenger communications.

  • Develops and updates CATS map and schedule display-case signage; coordinates development and production of these items.

  • Responds to marketing inquiries from business, government, and the general public; develops and implements joint marketing campaigns and proposals; coordinates joint marketing campaigns with existing CATS campaigns.

  • Organizes special events and outreach activities by reviewing goals, preparing plans, identifying coordinating departments and activities, coordinating logistics, and making recommendations.

  • Develops joint campaigns and cosponsorships with destination locations and recreational venues to maintain and increase CATS ridership in off-peak hours; maintains records of trade, values granted and received; manages relationship marketing programs.

  • Produces and maintains the CATS’s graphic manual and style guide for all in-house and passenger communications.

  • Participates in the preparation and administration of the marketing program budget; submits budget recommendations; monitors expenditures.

  • Prepares analytical and statistical reports on operations and activities.

  • Confers with and provides professional assistance to members of district departments on marketing matters.

  • Represents the CATS in meetings with representatives of governmental agencies, professional business and community organizations and the public.

KNOWLEDGE, SKILLS & ABILITIES
  • Demonstrated leader.

  • Excellent oral and communication skills.

  • Ability to promote transit services to increase public knowledge and usage.

  • Proven successful work with various marketing tools and tactics.

  • Work effectively and efficiently to achieve goals in a fast-paced, dynamic environment.

  • Ability to establish and maintain effective working relationships with other employees, local businesses and associations, and the general public.

  • Principles and practices of advertising, marketing, public relations, and public affairs.

  • Principles and practices of budgeting, purchasing, and accounting. Marketing and advertising concepts and principles.

  • Principles and practices of marketing services program and project management. Current trends in marketing and advertising.

  • Advanced methods and techniques of effective written and verbal communication.

  • Developing, implementing, and coordinating marketing programs and services.

  • Evaluating and analyzing effectiveness of marketing programs and activities.

  • Coordinating and overseeing contracted and consultant services.

  • Working independently in the absence of supervision.

  • High proficiency level of computer skills using Microsoft Word, Outlook, PowerPoint, and Excel

  • Must be able to work outside of traditional 8 am-5 pm working hours.

PREFERRED QUALIFICATION

Education
Candidate must have a Bachelor’s degree from an accredited four (4) year college/ university with major course work in Marketing, Advertising, or related field

Experience
Must possess a minimum of five (5) years of experience in Marketing with a proven track record of developing and executing successful marketing campaigns

MINIMUM QUALIFICATIONS
Candidate must have a Bachelor’s degree in marketing, Advertising, or related field with three (3) years of relevant work experience

When applying, mention you saw this listing on TransitTalent.com.

Transit Job Listing - Senior Marketing Coordinator